Launching a website is just the start of an otherwise taxing yet fruitful journey. As they say, however, it’s not about how strong you start. It’s about how you maintain that momentum. With a properly maintained website, you’ll have clicks and leads for years to come.
Maintaining a website means many things. One, it means making sure that all pages of the website are running smoothly and properly. It also means regularly updating the website’s security to protect anyone that visits it. Lastly, it can also mean updating old content with new information for your loyal readers.
It can mean more than these stated too. Here’s why it’s very important to maintain your website.
User Experience Is A Top Priority
One of the top priorities is to enhance the user experience of a client’s web visitors. We achieve this by doing things like optimizing a website’s performance and even redesigning it so that it’s easier to navigate.
Web design and development trends change dramatically every year. Websites with heavy chunks of texts and ads were acceptable years ago but not anymore. People want websites that have less texts and have lesser assets to load so that it can run properly on their mobile devices.
You need to have your website maintained and updated so that it keeps up with the latest trends. That means making sure it follows the recent web design trends. At the same time, it should also perform well on all devices.
According to recent statistics, people leave a mobile website if it takes more than three seconds to load. If your website takes longer than that, then it’s time to have it checked and maintained.
Websites Need To Get Updated To Stay Secure
As you may have noticed, WordPress, Mockplus, and other web development platforms get updated regularly. Aside from introducing new features, those updates also patch out potential security flaws that can put web visitors at risk when browsing websites.
Data from Norton reveals that around 2,200 hacks happen per day which equates to over 80,000 per year. These hacks were caused by many things and one of the factors was that victims were browsing through insecure websites.
A huge chunk of website maintenance goes into upgrading security. It’s not just protection for your website and your assets, it’s also for your web visitors and their data.
If you make your website more secure, you’ll have people trusting it more. All it takes is one security flaw to scare people away from what you have to offer online.
Boost Your Website’s Traffic
Your website’s traffic is going to be affected by many things. It could be poor performance, old content, security flaws, and even an outdated design. If you’re experiencing poor traffic, then it’s time to have your website maintained and updated.
In doing so, you can increase your website’s traffic significantly. Maintaining and updating your website also means taking steps towards improving its SEO.
Search engines like Google put priority over websites that are active and regularly updated. It’s vital to do things like:
- Update your website with new information
- Remove broken links
- Remove duplicate pages
- Enhance overall SEO
Once you do these, you’ll get a higher ranking on search engines. A higher ranking means higher traffic for your website.
Tips For Basic Website Maintenance
If you don’t have the time to do thorough website maintenance, there are a few basic things you can do to ensure that your website is updated even for a bit.
1. Click on all links
Go through all of your web pages and all of the external links you have on your website. If there are any that no longer work, make sure to remove them as broken links can affect your SEO.
2. Regularly check for update
Updating your website is a must. Whatever web development platform you are using, it’s vital that you get an update as soon as it releases as it can help improve performance and security.
3. Change passwords regularly
Change passwords at least once every three months. When picking a password, make sure it includes lowercase and uppercase letters, symbols, and numbers. Use an online password strength checker to see if it’s good enough.
4. Open your website on different devices
Open your website on your computer, on your tablet, and on your smartphone. It should operate smoothly on all platforms. If there are problems with loading and performance, then that might mean it’s time for a real upgrade to your website.
5. Update content
Browse through your content again. Check if there is any of your content that needs to be updated with valuable information. Not only does this help with SEO, it also gives more value to old content as well.
Not every website owner has the time for thorough website maintenance. As such, we highly suggest getting web services. They make sure that your website constantly fits today’s standards. It will be performing well for your web visitors and your website goals.